Real Estate Agent Websites

Suzette Welling
contact me contact me
read my blog read my blog

Olive Branch Realty
1715 S. Florida Avenue
Lakeland, FL 33812
Mobile: 863-430-1260

Copyright © 2008-2018
  December 15th, 2018 contact me contact me       privacy policy privacy  

Home Page
Buying a Home
Selling a Home
Selling a Home

Selling a Home

If you are thinking of selling your home, chances are you're caught up in a mass of emotions. You may be looking forward to moving up to a new home or facing the uncertainty of a major move across country. You may be reluctant to leave your memories behind or eager to start new and exciting adventures. Remember, I am here to help you with any of your needs. Call or email me today!

Click Here to Receive Lakeland Updates


Selecting a Realtor

When interviewing realtors, be sure to inquire how they will be working to make sure that your home stands out above the rest.

  • Will they be marketing your property online?
  • How many avenues of social media will they be using to get your property out there?  Its own website with an online tour?  Facebook?  Twitter?  Zillow? 
  • Do they provide you with quality printed brochures?
  • What ideas do they have for staging your home and making it welcoming to potential buyers?

I have a detailed marketing plan that I can review with you to show you how our services are a cut above the rest.


Setting the Listing Price

In setting the list price for your home, you should be aware of a buyer’s frame of mind. Based on a list of houses for sale in your neighborhood (which can be in the form of a printed list from me, or online search results that you’ve found yourself), buyers will determine which houses they want to view. Consider the following pricing factors:

  • If you set the price too high, your house won’t be picked for viewing, even though it may be much nicer than others in the area.  You may have told your REALTOR to "Bring me any offer. Frankly, I’d take less." But in that list of houses, yours simply looks too expensive to be considered.
  • If you price too low, you'll short-change yourself.  Your house will sell promptly, yes, but before it has time to find the buyer who would have paid more.

NOTE: Never say "asking" price, which implies you don't expect to get it.

To determine the proper list price, contact me today and I'll provide you with the following professional services:

  • Furnishing comparable sales.
  • Analyzing market conditions.
  • Helping to determine offering incentives.
  • Estimating your net proceeds.


Using Comparable Sales

No matter how attractive and polished your house, buyers will be comparing its price with everything else on the market. Your best guide is a record of what the buying public has been willing to pay in the past few months for property like yours in your neighborhood.

Also, I can furnish data on sale figures for those "comps," and analyze them for a suggested listing price. The decision about how much to ask, though, is always yours. The list of comparable sales I bring to you, along with data about other houses in your neighborhood presently on the market, is used for a "Comparative Market Analysis (CMA)." To help in estimating a possible sale price for your house, the analysis will also include data on nearby houses that failed to sell in the past few months, along with their list prices.

This CMA differs from a formal appraisal in several ways. One major difference is that an appraisal will be based only on past sales. In addition, an appraisal is done for a fee, while the CMA is provided by me at no cost to you, and may include properties currently listed for sale and those currently pending sale.

In the normal home sale, a CMA is probably enough to let you set a proper price. A formal written appraisal (which may cost a few hundred dollars) can be useful if you have unique property, if there hasn't been much activity in your area recently, if co-owners disagree about price, and any other circumstance that makes it difficult to put a value on your home.